About Aetrex Technology
Science & Technology for Better Health & Comfort
Founded in 1946, Aetrex is the global leader in foot scanning technology and aftermarket orthotics. For more than 70 years Aetrex has designed innovative products that provide unmatched support, offset pressure, and better align the body. The goal: not only to deliver incredible comfort, but to help consumers avoid setbacks, keeping them active and healthy doing the things they love.
Aetrex combines its history of foot health expertise with more than 20 years of experience developing software and hardware. In 1999 Aetrex created the Foot Health Network, designing websites for retailers, and driving customers to their websites and stores to purchase products to help with their foot care needs. The next step, the creation of Foot.com in 2000, to this day, the world’s foremost resource for foot health information.
Aetrex pioneered foot scanning technology to consumer markets in 2002 with the introduction of iStep, a revolutionary retail technology platform. iStep was designed to differentiate a store’s fit experience, help the store capture unique information to market to its customers, and drive enormous untapped profit through the custom selection of foot-type specific orthotics.
With over 12,000 systems placed globally since its launch more than 17 years ago, Aetrex has built the infrastructure and cultivated the hard- won know-how to make the program a massive success for our partners. The Aetrex team includes a 30-person global sales and service organization, extensive in-house support, and a diverse team of 17 tech developers, including experts in software coding, machine learning, computer vision, and optical and electrical engineers.
Aetrex recently launched Albert, the world’s most advanced 3D foot scanning technology. Albert seamlessly integrates cutting edge computer vision and pressure sensor technology into a comprehensive personalized fitting experience in-store. Using advanced machine learning, Albert custom recommends the most appropriate footwear for a consumer’s unique feet. In addition, Albert provides every consumer the opportunity to personalize the inside of their footwear with either 3D printed custom orthotics or foot-type specific prefabricated orthotics.
Mobile & Data
In 2018 Aetrex acquired SOLS, the leading developer of mobile device foot-scanning applications, and launched the Albert Control Panel CRM, which provides partners access to all data points collected at the scanners. The control panel stores a wide range of data about consumers’ feet which can be used for R&D, merchandising, and to create powerful, personalized digital marketing campaigns to targeted consumers.